Online reviews have become much more important than ever before, especially for your online reputation. When buying a product or service, (potential) customers are starting to look at the online reviews of other users on social media and review sites. But not just your customers do this. Also, potential employees read reviews on the Internet before deciding whether to work for you. But how do you get a grip on this? This blog post will teach you more about online reputation management with the help of customer and employee feedback gathered with surveys. <\/p>\n
Your online reputation is one of the most important factors for purchasing a product or service. 90% of consumers surf the Internet and read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. The importance of your online employer reputation is becoming more and more important as well, as employer reviews at employee review sites, like Glassdoor, Indeed and Monster are invaluable resources for jobseekers. <\/p>\n
No matter the size of your business, your customers, employees, and prospects are talking about you: tweeting about your product, posting a Facebook update about their customer experience, leaving a review on review sites, and much more.<\/em><\/p>\n However, what often happens is that there is a biased online impression of your company or brand as not many people will spontaneously leave a review unless they are extremely happy or unhappy with your product or service.<\/p>\n If you are collecting feedback from customers or employees, for example with the help of customer satisfaction or NPS research, use this to ask respondents at the end of your survey to post a review on the review platform or social channel appropriate to your organization. By doing this, you only have to ask for feedback once and can get a grip on your online reputation. <\/p>\n With CYS, you can not only collect feedback from customers or employees with surveys, but our software also gives you more control over reviews by automatically directing positive customer feedback to various review websites of your choice. With one software solution, you manage all review sites and only have to ask customers for feedback once. <\/p>\n Based on the score that customers or employees give in your survey, you can automatically redirect them to the review sites that are most important to your organization, such as Trustpilot, Google, The Feedback Company, and Glassdoor. This helps you to get a grip on your online reputation. <\/p>\n Does customer or employee feedback need follow-up? Create a task immediately or send a trigger email to the right person responsible who can contact the respondent and resolve the issue before it is too late and damages your online reputation. <\/p>\n It has become a major challenge to manage your online reputation, as customers and employees have many options to leave a review about your company or product on the Internet, such as review websites and social media platforms. You may be using a feedback tool to collect feedback from customers and employees. Use this to have more control over your reviews and to manage your online reputation in one central place. In this blog post, we give you some examples and you can read how to do this. <\/p>\n Have we made you curious? Book a personalized demo of our software. In this 30-minute demo, you will see how you can manage your online reputation with CYS. <\/p>\n","protected":false},"excerpt":{"rendered":" In today’s digital landscape, online reviews have a huge impact on your business. Customers and potential employees use these reviews to form their opinions. But managing your online reputation can be a challenge. This blog explores the crucial role of online reviews and offers strategies to take control. Learn how to use customer and employee feedback to improve your online reputation, build trust, and drive growth. <\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0},"categories":[],"class_list":["post-5966","article","type-article","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article\/5966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:attachment":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/media?parent=5966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/categories?post=5966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Online reputation management? Feedback can help <\/h2>\n
Some examples<\/h3>\n
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Three tips to improve your online reputation<\/h2>\n
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\n<\/strong>Manage independent review sites from one user-friendly system. Automatically send all collected feedback to various important review sites such as Opiness, Trustpilot, or The Feedback Company. This way, you can easily get a grip on your online reputation. <\/li>\n
\n<\/strong>Does a customer or employee fill out your survey and give a low score? Send an immediate notification to the right person responsible so that the respondent can be contacted personally. By doing this and listening to your respondents, they feel heard and you can prevent them from talking negatively about your company online. If the complaint is handled well, a complaining customer or employee can become an ambassador, which will certainly lead to a positive review! <\/li>\n
\n<\/strong>Realize that your online reputation is something the entire organization is concerned about. Work together to improve the online image and customer satisfaction throughout the entire customer journey. By sharing results and reviews in real-time with powerful and customized dashboards and infographics, you involve everyone in the organization. <\/li>\n<\/ol>\nHow CYS can help<\/h2>\n
Summary<\/h2>\n
Schedule your demo<\/h2>\n