Let\u2019s have a look at the meaning of a company culture first.<\/p>\n
Definition: Company culture<\/strong><\/p>\n A company\u2019s culture is a combination of values, norms, and behaviors that are shared by all employees within the organization. They are unwritten rules. Do we address each other formally or informally? How do we greet? Is it okay to contradict a manager? What are the working hours? All matters relating to culture. <\/em><\/p><\/blockquote>\n The culture is not immediately visible and is learned. Once it is established, all employees will behave accordingly. It goes without saying that some people within the organization have a greater influence on the company culture because of their position or knowledge. <\/p>\n We all know examples of organizations that have managed to distinguish themselves from the competition by \u2018getting it right\u2019, the global frontrunners in the area of employee engagement and customer experience: Amazon, Coolblue, Netflix, Google, Apple.<\/p>\n Similarities<\/strong><\/p>\n When looking at these companies\u2019 culture, it quickly becomes clear that similarity can be found in cultural aspects. Often there is a strong focus on interpersonal relationships and on celebrating successes. Employees have the freedom to act on their own behalf when it comes to making customers happy. These types of company culture are often characterized as: <\/p>\n Changing corporate culture is not easy. Just like customer experience, this is something that concerns the entire organization. Culture impacts all departments, and not just the Human Resources department. And since it\u2019s not immediately visible and it\u2019s in the DNA of employees, it isn\u2019t easy to change the culture. <\/p>\n Culture change requires a real understanding of today’s company culture. The first step is to research it, map it out, and make it tangible. Improvements become visible and it helps to identify what needs to be changed to get closer to your goal. <\/p>\n But how do you map out the company culture? Where do you start? It is important to engage in dialogue with employees. Speak with them. What do they think of customer orientation? Do they listen to each other? How is the hierarchy perceived? This is how you find out what the values and norms are and how people behave. <\/p>\n Contrast that with what you as an organization find important, where you want to go, and what the goal is. By comparing this with the values, norms, and behaviors that your employees experience, you create a ‘gap’ and identify areas for improvement. <\/p>\n Automatic mapping<\/strong><\/p>\n Of course, you can speak to everyone personally or randomly per department. But to get a complete picture, a feedback tool helps you to automatically measure how employees experience the culture. <\/p>\n Do this regularly and not just once. A continuous conversation is a must if you want to change the company culture. Regularly measure the actual situation, analyze, improve, and then measure again to find out if the implemented improvements are having an effect. To be able to improve the company culture, a continuous process is a prerequisite. <\/p>\n An example of asking employees how they experience the company culture is the eXperience Culture Scan, one of CYS’s Voice of Employees programs.<\/p>\n Background<\/strong><\/p>\n The eXperience Culture Scan is based on the Service Excellence Model. This model consists of nine organizational elements that describe the aspects of business operations that influence offering a key role in delivering an exceptional customer experience. One of these nine organizational elements is a company’s ‘culture’. <\/p>\n How does it work?<\/strong><\/p>\n The eXperience Culture Scan asks your employees how they see their company’s culture. There are 48 survey questions about company culture, grouped into 16 subcategories and four main categories. The four main categories each relate to one aspect of the culture that global leaders in employee engagement and customer experience have in common: <\/p>\n By asking employees to what extent they agree with the statements, you get an idea of how far the organization is from the ‘ideal company culture’.<\/p>\n We obviously do not expect you to ask your employees all these statements at once. You decide how often, for example once a week, and how many statements at a time. The software remembers who answered which statements, so that after a few months you have a complete picture of the company culture and where there is room for improvement. <\/p>\n In this blog, you have been able to read what a company culture is, how you can map it out, and tips to improve it. Would you like advice on mapping out your company culture? Then schedule a free consultation. <\/p>\n","protected":false},"excerpt":{"rendered":" In business, understanding company culture is of paramount importance. It encompasses unwritten rules, values, and behaviors shared by all employees. Renowned companies like Amazon, Google, and Apple excel at creating cultures that promote customer focus, openness, and learning. Changing company culture requires a deep understanding of the current situation, often requiring dialogue with employees and automated feedback tools. Follow these five tips to effectively measure and improve culture and consider tools like the eXperience Culture Scan. <\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0},"categories":[],"class_list":["post-5996","article","type-article","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article\/5996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:attachment":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/media?parent=5996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/categories?post=5996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Company culture examples<\/h2>\n
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To map and change a company culture<\/h2>\n
Mapping company culture, how do you handle that?<\/h2>\n
Five tips for measuring and improving company culture<\/h2>\n
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Example questionnaire Culture Scan<\/h2>\n
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Examples of statements<\/h2>\n
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Summary<\/h2>\n