{"id":6020,"date":"2024-08-09T08:27:00","date_gmt":"2024-08-09T06:27:00","guid":{"rendered":"https:\/\/cys.group\/article\/being-customer-oriented-what-does-it-yield\/"},"modified":"2026-07-06T18:52:22","modified_gmt":"2026-07-06T16:52:22","slug":"being-customer-oriented-what-does-it-yield","status":"publish","type":"article","link":"https:\/\/cys.group\/en\/article\/being-customer-oriented-what-does-it-yield\/","title":{"rendered":"Being customer-oriented: what does it yield?"},"content":{"rendered":"

To stay ahead of the competition, improving customer experience is a matter of utmost importance for many organizations. Yet most managers and management teams struggle with the fact that the delivered yield is intangible. This is why we will give you five concrete benefits of improving the customer experience. <\/p>\n

Investing in superior customer experience yields various advantages. Return on the investment may not always be immediately visible, but it will definitely pay off in the long run. It\u2019s important that you tackle this immediately as an organization, working together with your employees. Below you will find five advantages of optimising customer experience. <\/p>\n

1. More satisfied customers<\/h2>\n

Focusing on an improved customer experience contributes to more satisfied customers. It sounds logical; the desire for satisfied customers is something that every organization wants. But what satisfied customers actually provide is not always taken into consideration. Satisfied customers cost your organization significantly less than customers who are not satisfied. <\/p>\n

Satisfied customers make less use of service channels, complain less and return products less often. This means that your organization’s customer service department will spend less time dealing with complaints and solving problems. Also, they will more willingly accept a mistake from your organization. If you normally provide an optimal experience, they will be more inclined to take a mistake for granted. A satisfied customer continues its support and will return to your business in the future. <\/p>\n

With the CYS customer feedback monitor<\/a>, you can easily measure customer satisfaction, customer loyalty and customer enthusiasm on a daily basis. This translates directly into follow-up actions for each department or even down to the individual employee level, so that you can turn every customer into a satisfied customer. <\/p>\n

2. More promoters<\/h2>\n

Satisfied returning customers will be loyal customers, and among these loyal customers you will find promoters. Promoters are enthusiastic customers who have given a 9 or a 10 via a metric such as the NPS recommendation question. They are your ambassadors. They recommend your products and services to others, are followed by others and encourage potential customers. If a promoter becomes a super promoter, according to Rijn Vogelaar, author of ‘The Superpromoter: – The power of enthusiasm’, they can deliver nearly 1 million new customers in 10 steps, mostly through word-of-mouth, which is still the most powerful marketing tool. <\/p>\n

Promoters often have the best ideas for improving your service. They dare to indicate with a critical eye what the weak and strong points of your company are. These are therefore very valuable customers in various areas! <\/p>\n

3. Enthusiastic employees<\/h2>\n

Enthusiasm is contagious. Satisfied customers lead to enthusiastic employees (and vice versa!), resulting in lower absenteeism, lower staff turnover and higher productivity. This also contributes to a positive atmosphere in the organization. This positive flow is something worth maintaining in the organization so that your employees excel in what they do. You will see that improving the customer experience goes hand in hand with more enthusiasm among your employees! <\/p>\n

4. More positive online image<\/h2>\n

Loyal customers and ambassadors ensure a more positive online image. The number of reviews about your company will increase because these customers like to share their positive experiences with others. This form of online word-of-mouth is extremely valuable. Check for yourself how often you read reviews first before purchasing a product. If you only read positive experiences from satisfied customers, you are more likely to support that company. In addition, a positive online image has many benefits on review sites; you are more likely to be found at the top of search engines. Reviews carry much more weight than the advertisements you create yourself. <\/p>\n

5. More turnover<\/h2>\n

What most organizations want to hear about is one of the benefits you gain by improving the customer experience: more turnover. Loyal customers and promoters spend more and are willing to spend more. Research shows that promoters generate on average up to four times as much turnover as customers who are not as satisfied. Cross- and upselling is also easier with this group, because they are already loyal to you as an organization. Furthermore, satisfied customers provide recommendations for new customers, which in turn generates more turnover. <\/p>\n","protected":false},"excerpt":{"rendered":"

Improving the customer experience is crucial to staying competitive, although the benefits can be difficult to quantify. This article outlines five concrete benefits: satisfied customers cost less and are more loyal, promoters strengthen your brand through word-of-mouth, enthusiastic employees increase productivity, positive reviews boost your online image and ultimately, sales increase. Investing in customer experience may not yield an immediate return, but it creates long-term value across your entire organization. <\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0},"categories":[],"class_list":["post-6020","article","type-article","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article\/6020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:attachment":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/media?parent=6020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/categories?post=6020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}