
{"id":9084,"date":"2026-11-14T08:00:00","date_gmt":"2026-11-14T07:00:00","guid":{"rendered":"https:\/\/cys.group\/?post_type=article&#038;p=9084"},"modified":"2026-09-22T13:43:14","modified_gmt":"2026-09-22T11:43:14","slug":"what-is-the-nps-score","status":"publish","type":"article","link":"https:\/\/cys.group\/en\/article\/what-is-the-nps-score\/","title":{"rendered":"What Is the NPS Score?"},"content":{"rendered":"<p>The NPS score, or Net Promoter Score, is calculated by subtracting the percentage of detractors from the percentage of promoters among your respondents. The result is a number between -100 and +100. This makes the NPS one of the most widely used metrics for mapping customer loyalty. In this article, we answer the most frequently asked questions about calculating, interpreting, and effectively using the NPS.<\/p>\n<h2 id=\"how-is-the-nps-score-calculated\">How is the NPS score calculated?<\/h2>\n<p>Calculating the NPS involves three steps: you ask respondents the recommendation question, divide them into three groups, and subtract the percentage of detractors from the percentage of promoters. The outcome is always a whole number between -100 and +100.<\/p>\n<p>The recommendation question is: <em>\"How likely is it that you would recommend us to a friend or colleague?\"<\/em> Respondents give a score on a scale of 0 to 10. Based on that, you divide them into:<\/p>\n<ul>\n<li><strong>Promoters (9\u201310):<\/strong> enthusiastic customers who actively recommend you<\/li>\n<li><strong>Passives (7\u20138):<\/strong> satisfied but not particularly loyal<\/li>\n<li><strong>Detractors (0\u20136):<\/strong> dissatisfied customers who can damage your reputation<\/li>\n<\/ul>\n<p>The calculation itself is straightforward: <strong>NPS = % promoters minus % detractors<\/strong>. If 60% of your respondents give a 9 or 10 and 15% give a 6 or lower, your NPS score is 45. Passives do not count in the calculation, but they are still relevant to your analysis.<\/p>\n<h2 id=\"what-is-a-good-nps-score\">What is a good NPS score?<\/h2>\n<p>A good NPS score is positive, but what \"good\" means depends heavily on your sector. An NPS of 0 or higher means you have more promoters than detractors. In many sectors, a score above 30 is considered strong and above 50 is considered excellent.<\/p>\n<p>Comparing against a general average says very little. A bank with an NPS of 20 may be performing excellently for its industry, while a software company with the same score may be lagging behind the market. Relevant points of comparison are:<\/p>\n<ol>\n<li><strong>Sector averages:<\/strong> compare your NPS with competitors in the same domain<\/li>\n<li><strong>Your own historical scores:<\/strong> an upward trend is more valuable than a single high number<\/li>\n<li><strong>Segments within your customer base:<\/strong> a high overall score can mask a low score among an important customer group<\/li>\n<\/ol>\n<p>In short: aim for improvement relative to your own baseline and use external benchmarks as context, not as the sole measure of success.<\/p>\n<div style=\"box-sizing:border-box !important;font-family:Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif !important;margin:0 !important;padding:0 !important;line-height:1.5 !important;background:#263746 !important;border-radius:12px !important;padding:32px !important;color:#ffffff !important;\">\n<div style=\"box-sizing:border-box !important;font-family:Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif !important;margin:0 !important;padding:0 !important;line-height:1.5 !important;color:#38cfd2 !important;font-size:16px !important;font-weight:600 !important;margin-bottom:10px !important;\">CX\/KTO<\/div>\n<div style=\"box-sizing:border-box !important;font-family:Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif !important;margin:0 !important;padding:0 !important;line-height:1.5 !important;color:#ffffff !important;font-size:28px !important;font-weight:600 !important;letter-spacing:-1.12px !important;line-height:1.2 !important;margin-bottom:12px !important;\">From customer feedback to concrete action<\/div>\n<p style=\"box-sizing:border-box !important;font-family:Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif !important;margin:0 !important;padding:0 !important;line-height:1.5 !important;color:#ffffff !important;font-size:18px !important;font-weight:400 !important;line-height:30.6px !important;margin-bottom:22px !important;\">Discover what customers truly care about and give every team clear priorities to improve the customer experience in a targeted way.<\/p>\n<p> <a href=\"https:\/\/cys.group\/en\/cx-kto\/\" style=\"box-sizing:border-box !important;font-family:Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif !important;margin:0 !important;padding:0 !important;line-height:1.5 !important;display:inline-block !important;background:#ffd02f !important;color:#263746 !important;border:1px solid #ffd02f !important;border-radius:100px !important;padding:12px 28px !important;font-size:18px !important;font-weight:500 !important;line-height:27px !important;text-decoration:none !important;\">Discover CX\/KTO \u2192<\/a>\n<\/div>\n<h2 id=\"what-is-the-difference-between-relational-and-transactional-nps\">What is the difference between relational and transactional NPS?<\/h2>\n<p>Relational NPS measures the overall loyalty of a customer to your organisation, independent of a specific interaction. Transactional NPS measures the experience directly after a touchpoint, such as a purchase, a service visit, or a phone call. Both variants complement each other.<\/p>\n<p>In a relational study, you ask customers periodically how they experience the overall relationship. This provides a strategic picture of the health of your customer relationships. In transactional research, you link the measurement to a specific step in the <a href=\"https:\/\/cys.group\/en\/cx-kto\/\">customer journey<\/a>, so you can see precisely where the experience is positive and where it undermines loyalty.<\/p>\n<p>In practice, many organisations choose a combination: a periodic relational measurement as a compass, supplemented by transactional measurements at the moments that matter most.<\/p>\n<h2 id=\"why-is-an-nps-number-alone-not-enough\">Why is an NPS number alone not enough?<\/h2>\n<p>An NPS number tells you that something is going on, but not what, why, or what you should do about it. A score of 42 sounds fine \u2014 until you discover that it has been declining for three consecutive quarters, or that a specific customer group consistently scores lower than the rest.<\/p>\n<p>The real value lies in the context behind the number. Without additional information, you do not know which factors are driving the score up or down. That is why it is essential to ask respondents <em>why<\/em> they gave that score, in addition to the NPS question itself. This can be done through an open follow-up question or through a driver analysis, in which you measure which aspects of the experience have the greatest influence on the likelihood to recommend.<\/p>\n<p>A score without follow-up is also a missed opportunity. When a detractor indicates they are dissatisfied, that customer expects something to be done with their feedback. Organisations that systematically follow up on feedback through a closed-loop approach not only see higher scores over time, but also stronger customer relationships.<\/p>\n<h2 id=\"how-often-should-you-measure-nps\">How often should you measure NPS?<\/h2>\n<p>How often you measure NPS depends on the type of measurement and the volume of your customer contacts. For transactional NPS: measure as close to the touchpoint as possible, preferably automated after every relevant interaction. For relational NPS, a periodic measurement suffices \u2014 often quarterly or every six months.<\/p>\n<p>If you measure too infrequently, you miss signals and react too late to declining satisfaction. If you measure too often with the same questions, response willingness drops and you lose reliability. A good rule of thumb: choose a cadence that matches the frequency of your customer contact and ensure that after every measurement you actually take action. Customers who give feedback but never see anything done with it will disengage.<\/p>\n<h2 id=\"what-are-the-alternatives-to-the-nps-score\">What are the alternatives to the NPS score?<\/h2>\n<p>The most widely used alternatives to the NPS are the CSAT and the CES. Each of these metrics measures a different aspect of the customer experience and has its own area of application.<\/p>\n<ul>\n<li><strong>CSAT (Customer Satisfaction Score):<\/strong> measures satisfaction with a specific interaction or product. Fast, direct, and easy to interpret. Less suitable for measuring loyalty over the longer term.<\/li>\n<li><strong>CES (Customer Effort Score):<\/strong> measures how much effort a customer had to put in to achieve their goal. Particularly valuable after service interactions, as ease is a strong predictor of loyalty.<\/li>\n<li><strong>NPS:<\/strong> measures likelihood to recommend and therefore the deeper emotional bond with your organisation. More strategic in nature than CSAT or CES.<\/li>\n<\/ul>\n<p>In practice, these metrics work best as complements to one another. NPS provides the strategic picture, CSAT measures immediate satisfaction, and CES signals friction in the customer journey. Which combination you choose depends on what you want to know and at which point in the customer journey you are measuring.<\/p>\n<h2 id=\"how-cys-group-helps-with-measuring-and-improving-nps\">How CYS Group helps with measuring and improving NPS<\/h2>\n<p>An NPS score is only valuable when you understand what lies behind it and actually do something with it. CYS Group helps organisations move from measuring to understanding to improving \u2014 without the need for complex statistics.<\/p>\n<p>What we offer in concrete terms:<\/p>\n<ul>\n<li><strong>Setting up NPS at the right moments<\/strong> in the customer journey, both relationally and transactionally<\/li>\n<li><strong>Driver analysis<\/strong> through our own driver model, so you can see which factors influence the NPS most<\/li>\n<li><strong>Closed-loop follow-up<\/strong> through which detractors are contacted directly and feedback does not disappear into a report<\/li>\n<li><strong>Priority Matrix<\/strong> that shows where to focus first for the greatest impact<\/li>\n<li><strong>Dashboards in cx.management<\/strong> that guide teams based on insight, not just numbers<\/li>\n<\/ul>\n<p>Want to know how your organisation can use NPS structurally as a steering instrument? <a href=\"https:\/\/cys.group\/en\/contact\/?_gl=1*tjgq9k*_up*MQ..*_ga*MTQ0Nzc3Mjk2LjE3ODI3NDM4MzI.*_ga_3M1MQPVW23*czE3ODI3NDM4MzEkbzEkZzAkdDE3ODI3NDM4MzEkajYwJGwwJGgw\">Get in touch with CYS Group<\/a> and discover what is possible for your situation.<\/p>\n<p><em>Make every experience count.<\/em><\/p>\n<div class=\"wp-block-seoaic-faq-block\">\n    <h2 class=\"seoaic-faq-section-title\" id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n            <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Hoeveel respondenten heb ik nodig voor een betrouwbare NPS-score?            <\/h3>\n            <p class=\"seoaic-answer\">\n                Voor een statistisch betrouwbare NPS heb je minimaal 30 tot 50 respondenten nodig, maar bij voorkeur meer dan 100. Met een kleine steekproef kunnen toevallige uitschieters de score sterk be\u00efnvloeden. Hoe groter en diverser je responsgroep, hoe stabieler en representatiever je score wordt \u2014 zeker als je ook wilt segmenteren op klantgroep of productlijn.            <\/p>\n        <\/div>\n                <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Wat doe ik als mijn NPS-score daalt?            <\/h3>\n            <p class=\"seoaic-answer\">\n                Een dalende NPS is een signaal, geen oordeel \u2014 en vraagt om analyse v\u00f3\u00f3r actie. Bekijk eerst of de daling breed is of zich concentreert bij een specifiek segment, contactmoment of tijdperiode. Duik daarna in de open antwoorden en drijveranalyse om te achterhalen welke factoren de daling veroorzaken. Pas als je weet w\u00e1\u00e1r de beleving afbreuk doet, kun je gericht ingrijpen in plaats van symptomen bestrijden.            <\/p>\n        <\/div>\n                <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Hoe stel ik de NPS-vraag het beste in mijn enqu\u00eate?            <\/h3>\n            <p class=\"seoaic-answer\">\n                Gebruik altijd de gestandaardiseerde aanbevelingsvraag ('Hoe waarschijnlijk is het dat je ons aanbeveelt aan een vriend of collega?') op een schaal van 0 tot 10, zodat je scores vergelijkbaar blijven over tijd en met benchmarks. Voeg direct daarna een open vervolgvraag toe, zoals 'Wat is de belangrijkste reden voor je score?', zodat je niet alleen een cijfer maar ook context verzamelt. Houd de enqu\u00eate verder zo kort mogelijk om de responsrate hoog te houden.            <\/p>\n        <\/div>\n                <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Wat is een closed-loop aanpak en hoe begin ik ermee?            <\/h3>\n            <p class=\"seoaic-answer\">\n                Bij een closed-loop aanpak zorg je ervoor dat elke respondent \u2014 en zeker elke criticus \u2014 een opvolging krijgt naar aanleiding van zijn of haar feedback. In de praktijk betekent dit dat een medewerker of accountmanager contact opneemt om de situatie te bespreken en zo mogelijk op te lossen. Je begint het eenvoudigst door een intern proces in te richten waarbij kritische scores automatisch worden doorgezet naar de verantwoordelijke medewerker, met een vaste opvolgtermijn van maximaal 48 uur.            <\/p>\n        <\/div>\n                <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Kan ik de NPS ook intern gebruiken voor medewerkersbeleving?            <\/h3>\n            <p class=\"seoaic-answer\">\n                Ja, de NPS-methodiek is ook toepasbaar op medewerkersbeleving, in dat geval spreek je van de eNPS (Employee Net Promoter Score). De vraag luidt dan: 'Hoe waarschijnlijk is het dat je ons aanbeveelt als werkgever aan een vriend of bekende?' De eNPS geeft een snelle thermometer van de medewerkerstevredenheid en kan waardevolle signalen opleveren over cultuur, leiderschap of werkdruk \u2014 mits ook hier wordt gezorgd voor opvolging.            <\/p>\n        <\/div>\n                <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Welke veelgemaakte fouten moet ik vermijden bij NPS-metingen?            <\/h3>\n            <p class=\"seoaic-answer\">\n                De meest voorkomende fouten zijn: te weinig respondenten verzamelen waardoor de score niet representatief is, de NPS meten maar er vervolgens niets mee doen, en de score vergelijken met algemene gemiddelden in plaats van sectorspecifieke benchmarks. Een andere valkuil is het sturen van enqu\u00eates op een moment dat niet aansluit bij de klantbeleving, zoals weken na een contactmoment. Zorg tot slot dat je niet alleen op het eindcijfer stuurt, maar ook de onderliggende drijvers en trends meeneemt in je analyse.            <\/p>\n        <\/div>\n                <div class=\"seoaic-faq-item\">\n            <h3 class=\"seoaic-question\">\n                Hoe integreer ik NPS-data met mijn CRM of andere systemen?            <\/h3>\n            <p class=\"seoaic-answer\">\n                Door NPS-data te koppelen aan je CRM kun je scores direct verbinden aan klantprofielen, segmenten of accounthistorie, wat de opvolging aanzienlijk vergemakkelijkt. Veel NPS-platforms bieden standaard integraties met tools zoals Salesforce, HubSpot of Microsoft Dynamics. Begin met het bepalen welke data je wilt synchroniseren \u2014 minimaal de score, de open toelichting en de datum van meting \u2014 en zorg dat verantwoordelijke medewerkers de informatie direct in hun vertrouwde werkomgeving kunnen zien en opvolgen.            <\/p>\n        <\/div>\n        <\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is the NPS score and how do you calculate it? Everything about measuring, interpreting, and improving it smartly.<\/p>\n","protected":false},"author":4,"featured_media":8890,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0},"categories":[1],"class_list":["post-9084","article","type-article","status-publish","has-post-thumbnail","hentry","category-ongecategoriseerd"],"acf":[],"_links":{"self":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article\/9084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/media\/8890"}],"wp:attachment":[{"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/media?parent=9084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cys.group\/en\/wp-json\/wp\/v2\/categories?post=9084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}