{"id":7437,"date":"2026-07-01T16:03:38","date_gmt":"2026-07-01T14:03:38","guid":{"rendered":"https:\/\/cys.group\/?page_id=7437"},"modified":"2026-07-16T16:15:44","modified_gmt":"2026-07-16T14:15:44","slug":"homepage-2","status":"publish","type":"page","link":"https:\/\/cys.group\/en\/","title":{"rendered":"Homepage"},"content":{"rendered":"
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Make Every Experience Count<\/p>\n<\/div><\/div>\r\n\r\n

You collect feedback. But what really<\/span> changes? <\/h1>\n<\/div><\/div>\r\n\r\n
\"CYS<\/span><\/div>\r\n\r\n

CYS turns customer and employee signals into concrete action. Not a stack of reports, but the next step you take today. <\/span><\/p>\n<\/div><\/div>\r\n\r\n

Talk to us<\/a><\/div>\r\n\r\n
View the stories<\/a><\/div>\r\n<\/div>\r\n\r\n
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The problem<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Plenty of data.<\/h2>\n

Too little action.<\/h2>\n<\/div><\/div>\r\n\r\n

Most organizations are already measuring extensively. Yet little changes, because feedback gets stuck between measuring and doing. <\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Feedback disappears into reports<\/h3>\n<\/div><\/div>\r\n\r\n

Dashboards full of figures, but no one knows what those figures mean for tomorrow.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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No one knows which lever to pull<\/h3>\n<\/div><\/div>\r\n\r\n

A score, but no direction. What truly has an impact on your customer or employee? <\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Lead time and IT slow everything down<\/h3>\n<\/div><\/div>\r\n\r\n

By the time the insights are available, the moment to act has already passed.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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Story-led XM \u2022 How CYS solves it<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Every experience is a story. We set it in motion. <\/h2>\n<\/div><\/div>\r\n\r\n
Discover the possibilities<\/a><\/div>\r\n\r\n
Get in touch<\/a><\/div>\r\n<\/div>\r\n\r\n
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We call that <\/span>Story-Led XM<\/b>: we follow the story of the customer and employee, from the first signal to visible results, and continuously convert it into action.<\/span><\/p>\n<\/div><\/div>\r\n\r\n

Our approach<\/a>
\nCases<\/a>
\nNews<\/a><\/div>\n<\/div><\/div>\r\n\r\n
Discover the possibilities<\/a><\/div>\r\n\r\n
Get in touch<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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Measure<\/h3>\n<\/div><\/div>\r\n\r\n

Short, smart questions at the right moment in the journey.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Insight<\/h3>\n<\/div><\/div>\r\n\r\n

Immediately see what customers and employees truly find important.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Action<\/h3>\n<\/div><\/div>\r\n\r\n
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Concrete action points per team. No interpretation needed. <\/p>\n<\/div>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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Result<\/h3>\n<\/div><\/div>\r\n\r\n

You will see the improvement reflected in the next measurement.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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The 3-question methodology<\/b> is the <\/span>how<\/i> behind step 1 \u2014 with three questions, we gather as much insight as an extensive traditional study.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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The proof<\/p>\n<\/div><\/div>\r\n\r\n

How organizations solve it with CYS<\/h2>\n

Not a feature list, but real stories from customers and employees.<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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All projects<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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\n \"CTAC\"\n\n <\/div>\n
\n EX\/MTO<\/span>\n CTAC<\/span>\n <\/div>\n

CTAC<\/h3>\n
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\n \"SnowWorld\"\n\n <\/div>\n
\n CX\/KTO<\/span>\n SnowWorld<\/span>\n <\/div>\n

SnowWorld<\/h3>\n
\n \n View case <\/span>\n <\/div>\n <\/a>\n <\/div>\n
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\n \"Homestudios\"\n\n <\/div>\n
\n CX\/KTO<\/span>\n Homestudios<\/span>\n <\/div>\n

Homestudios<\/h3>\n
\n \n View case <\/span>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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Story-led XM \u2022 The manifesto<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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From scores to stories.<\/h2>\n<\/div><\/div>\r\n<\/div>\r\n\r\n
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A score<\/h3>\n<\/div><\/div>\r\n\r\n

… tells you that something happened.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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A story<\/h3>\n<\/div><\/div>\r\n\r\n

… tells you what, why, and what you can do about it.<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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Story-Led XM<\/b> <\/span>is the category we claim, across both CX and EX. It makes us recognizable in a market that has spent twenty years numbing both sides with figures. <\/p>\n<\/div>\n<\/section>\n

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Software & solutions<\/p>\n<\/div><\/div>\r\n\r\n

One platform. Three ways it makes your work easier. <\/h2>\n

Not the buttons, but what you solve with them.<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n

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AI<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

Actionable Insights<\/p>\n<\/div><\/div>\r\n\r\n

From score to the right action; Priority Matrix, drivers, and root cause that tell you where to intervene.<\/span><\/p>\n<\/div><\/div>\r\n\r\n

Priority Matrix \u2022 Driver model \u2022 Closed-loop<\/span><\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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AT<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

Accessible Technology<\/p>\n<\/div><\/div>\r\n\r\n

Insight for everyone who needs it; role-based push reports, dashboards, and the Experience App.<\/span><\/p>\n<\/div><\/div>\r\n\r\n

Push reports \u00b7 Dashboards \u00b7 Audits<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

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DM<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n

Data Management<\/p>\n<\/div><\/div>\r\n\r\n

Your own data connected without an IT project; 50+ connectors, REST API, and webhooks.<\/span><\/p>\n<\/div><\/div>\r\n\r\n

50+ connectors \u00b7 API \u00b7 Webhooks<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n\r\n

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Trusted<\/p>\n<\/div><\/div>\r\n\r\n

42 organizations improving with CYS<\/h2>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n
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