Collecting customer feedback is an important step in the customer journey! You don’t have to be an expert to understand that a proper questionnaire is key to all customer research. The big question is: what is it that makes a questionnaire right? When does the questionnaire help in reaching your goals?
Proven methods
Only use research methods that are checked elaborately and are proven to be trustworthy. Work together with specialists who can help you connect the research to your wishes and demands and who can help you decide in what way and what order you should ask your questions. That way, you will gain a solid and reliable answer to your research question.
Collecting feedback is a specialized skill that differs from market research.
Usage of internal data
Use internal data to determine what you already know, so you ensure that there are no unnecessary questions asked. A simple example: if you are curious how customers experience your complaint handling, please check if the customer you invite indeed contacted your customer service department before you send the questionnaire. Some organizations don’t realize how much internal data they already have and how important it is to use this data to develop a truly valuable questionnaire.
Questionnaires with an attractive look and feel
With all the creative applications of the current world we are living in, the look and feel of questionnaires is important. You want to stimulate your respondents to answer your questionnaire, and an attractive appearance will certainly help. CYS enables the use of vibrant colours, your corporate identity and images that really fit your organization instead of a standard layout. This will stimulate the customer to provide feedback!
Keep it short and simple!
CYS uses short and powerful questionnaire with a maximum of 4 questions. A short questionnaire is also a huge point of attraction. As little hassle as possible, that is what makes customers happy. Don’t ask your customers too much and too frequently if you don’t want them to die from feedback fatigue.
Future-proof and 100% responsive
At CYS, we are seeing an increase in the percentage of respondents completing questionnaires on a mobile device. Use a questionnaire that is ready for the future and 100% responsive. Your questionnaire should be pleasant and easy to fill in, whether on the smallest smartphone or on a large screen or laptop. We always keep an eye on future trends and developments. So let’s create a positive experience for your customer, get a high response to your research, and create reliable research results via mobile devices, tablets, and computers!
Ensure the right information reaches the right people at the right time
When it comes to using customer feedback, a CEO has different needs than a business analyst, floor manager, or individual employee. CYS ensures that every individual gets exactly the information they need, so that feedback is used in the most efficient way.
A step in your customer journey
It is a sign of respect for your customers when you put their experience first. Moreover, it is also better for your company if the customer has a positive experience when filling in the questionnaire. Ultimately, customer feedback is just another (important) step in your customer journey. Furthermore, you want to encourage customers to complete the questionnaire fully and not close it halfway through. Therefore, ensure that every aspect of the questionnaire is customer-oriented. It should be flawlessly designed, look beautiful, be very fast, and be fun and easy to fill in.
Curious about how our vision on questionnaires looks in practice? Request a demo questionnaire via our contact form below. Want to know more about the power of customer experience, where and why your customers ‘drop off’, and how you can serve them better during their customer journey? In our free e-book ‘The Power of Experience Management’, we show how important it is to use targeted customer feedback.
