By personalizing your questionnaire, you give respondents the feeling that they are being addressed personally. You can do this by:
- Addressing the respondent by name in the questionnaire.
- Refer to previous interactions, such as purchases or conversations with your organization.
- Tailor questions to the customer journey, so that respondents recognize themselves in the questions.
For example: did a customer purchase a product from a specific store? Then refer to this store and the purchased product. This not only increases recognition, but also involvement.
This is how CYS personalizes your questionnaire
With CYS, personalization is simple and fully customizable to your customer data. Our software offers two powerful tools for this:
1. Field Picker
With the ‘Field Picker’ you can automatically insert any field from your database into your questionnaire. Consider:
- The name of the respondent.
- The shop visited.
- Answers from previous questions.
By linking your company data to CYS, you can make questionnaires dynamic and fully tailor them to the respondent.
2.Rule Engine
With the ‘Rule Engine’ you can insert personalized texts based on logic and conditions. For example:
- Respondents who give a high Net Promoter Score (NPS) will see a thank you text.
- Respondents who give a lower score will be asked a question to further explain their feedback.
This approach ensures that the questionnaire becomes more relevant and interactive for every respondent.
Benefits of personalized questionnaires
Personalization of your research offers clear advantages:
- Higher response rates: Respondents feel more addressed and are more likely to complete your questionnaire in full.
- Improved user experience: Questions better match the customer experience.
- Deeper insights: Personalized questions lead to more valuable feedback.
Conclusion: Increase your response with CYS
Personalization is the key to successful questionnaires. By tailoring your research to the specific needs and interactions of your respondents, you not only increase the user experience, but also your response rate. With tools such as the ‘Field Picker’ and ‘Rule Engine’ from CYS you can easily personalize your questionnaires. Want to know more? Discover the possibilities of CYS and take your customer research to the next level!
