Do you work at a market research agency or department and do you want to effortlessly surprise your customers with relevant, real-time insights? In this article we share four indispensable tips to make market research more efficient, without unnecessary complexity. Learn how to use automation and visually appealing dashboards to increase your impact.
Tip 1: Integrate market research with existing BI data
An important part of market research is combining collected data with existing Business Intelligence (BI) data. This link adds value and makes management information concrete and usable. With real-time data linking you ensure consistency and up-to-date insights.
CYS software offers an all-in-one solution for data collection and data management. This increases efficiency and takes market research to the next level without additional costs.
Tip 2: Adjust questionnaires without interruptions
Adjusting questionnaires during a study can be a time-consuming job. With traditional systems, this often leads to delays as the research has to be stopped and re-implemented.
With CYS’s advanced software you can adjust questionnaires easily and in real-time without disrupting the process. This saves time, prevents interruptions and increases the quality of your research.
Tip 3: Make dashboards personal and visually powerful
An effective dashboard is not only informative, but also visually attractive and tailored to the user. Managers, analysts and other stakeholders have different information needs.
With CYS you share relevant insights via customized dashboards that inspire users with clear and attractive visualizations. Real-time reports ensure that your customers always have the most up-to-date information.
Tip 4: Start small and scale up flexibly
Many market research agencies use outdated systems and processes that are difficult to replace. The transition to new software can seem complicated and expensive.
With CYS’s scalable software you can start small and decide per project whether you want to use the tool. This gives you control over costs and enables gradual implementation, without major risks or investments.
Conclusion: Make market research more efficient
By integrating automation into your market research, you can surprise customers and stakeholders with relevant insights, without unnecessary work. Use existing BI data, customize questionnaires effortlessly, and share real-time results via attractive dashboards. Start small and scale up as needed with flexible solutions such as CYS.
