Measuring whether employees work with passion and feel committed to the organization is crucial for a customer-centric culture. An effective voice of employee strategy focuses on intrinsic motivation and a strong customer-oriented organizational culture. This article discusses two tools to measure these aspects: the Employee Energy Pulse and the eXperience Culture Scan.
Employee Energy Pulse: Measuring energy and motivation
Intrinsic motivation translates to the energy that employees get from their work. The Employee Energy Pulse is a simple and regular questionnaire that measures how much energy employees get from their work. This provides insight into the causes of energy levels and helps to implement targeted improvements.
Instead of vague questions about ‘involvement’, the focus is on concrete energy sources. Employees categorize their answers, making it easier to identify specific bottlenecks or successes.
Want to know more about the Employee Energy Pulse? Download the whitepaper.
Experience Culture Scan: Measuring customer focus
A customer-oriented organizational culture is essential for distinctive customer experiences. The experience culture scan measures how employees experience the culture of the organization based on four core categories:
- We value each other: openness, caring, and personal interactions.
- We value our customers: customer focus, honesty, and surprising interactions.
- We value leadership: little hierarchy, a lot of responsibility, and value-driven choices.
- We value learning and growth: listening, innovation, and continuous improvement.
The results are summarized in the eXperience Culture Scan index, which indicates how customer-oriented the culture is and where improvements are needed.
Conclusion
With the employee energy pulse and eXperience Culture Scan you gain valuable insights into the intrinsic motivation and customer focus within your organization. By measuring structurally and specifically, you strengthen both employee involvement and customer experience.
