News and insights from CYS Group

The market research industry is evolving due to changing customer expectations and the demand for continuous insight. Organizations must move to automated research to track the entire customer journey, use existing data effectively and bring customer stories to life. Personal dashboards and visual reports make results concrete and usable. Read how to respond to these trends in our whitepaper on automation in market research.

n a world where customer and employee experience are increasingly critical to the success of organizations, collecting reliable feedback is essential. Yet setting up an effective feedback system - a "measurement house" - is not a matter of simply issuing a questionnaire. A good measurement house requires thoughtful choices: about what you want to know, when to ask, to whom, and how to actually use the insights.

Surprise your customers and stakeholders with efficient and automated market research. Combine BI data with real-time insights, easily customize questionnaires and share personal, visually appealing dashboards. With scalable solutions such as CYS you can start small and expand flexibly, without hassle or high costs. Automate processes and improve results with impactful tools that take market research to the next level.

In a time when customer expectations are changing rapidly and employee engagement is becoming increasingly important, organizations are looking for ways to work in a truly customer- and people-oriented manner. A powerful CX/EX feedback platform is not a luxury in this context, but a necessity. Yet we often see that feedback ends up in dashboards that only management looks at – while the greatest opportunity lies in activating teams on the work floor.

With CYS you can effortlessly set up a digital audit in four steps. Choose from various question types, use advanced features such as scoring and multilingualism, and manage everything via the Project Planner. Thanks to the mobile app, auditors easily collect data, even offline. Digitizing with CYS saves time, provides real-time insight and makes improvements immediately feasible. Discover how you can take your audit process to the next level.

Many organizations collect customer and employee feedback, conduct audits, and receive questions through various channels. But without a structured follow-up process, valuable feedback can be lost or left unattended. This leads to missed opportunities to improve customer satisfaction and internal processes.

Digitize your audits for greater efficiency, lower costs and more reliable results. With digital tools you gain real-time insight, you save time and you can follow up on improvement points more quickly. From faster analysis to preventing errors, the benefits are clear. With CYS software you make audits simple, clear and effective. Discover how digitalization can transform your processes and contribute to continuous improvement in your organization.

Negative customer experiences can positively contribute to an unforgettable customer experience, says Sampson Lee. By focusing on important elements in the customer journey and consciously neglecting less relevant parts, you create powerful peak moments. This principle, the 'pain-pleasure gap', makes highlights memorable. Starbucks shows how this works: negative elements such as queues are compensated by excellent service and quality. Understand what really matters to your brand and customers to differentiate yourself in a competitive market.

Personalization of questionnaires increases engagement and response. By addressing respondents by name, referring to previous interactions and tailoring questions to the customer journey, you improve both the user experience and the quality of your feedback. With tools such as the 'Field Picker' and 'Rule Engine', CYS offers simple ways to personalize questionnaires. The result? More response, better insights and higher customer satisfaction.